We are now focused on Blueprint


 

Joyful collaboration


 

Our team

Noel Rivas

Industrial designer that migrated early in his career to the digital world. Has 20 years of web design and development experience, and in many projects acted as a liaison between the design, content and technology worlds. He has a strong focus on human factors and on making sure that the software developed, aside from being well written, actually responds to the projects’ needs.  

Freediver instructor, avid cook and amateur writer.

Fernanda Villava

She majored in Communication — proving her kindergarten director a prophet. An avid reader who made a dream come true working at the Guadalajara International Book Fair. She worked there several years in various positions, ultimately becoming the director of the Rights Center; she then left to co-found Matrushka.

At CONFAB she finally understood that everything she loves doing in web projects — discovery, UX, information architecture, taxonomy, content inventories, etc... — has an umbrella called Content Strategy. She continues to specialize in the field, with a strong focus in UX and accessibility.

Photographer, shark advocate and passionate scuba diver.

Ulrich Santa Maria

With a 26-year professional career, he emphasizes design for the dissemination of art, culture, science and social issues.

His experience in different areas of specialization have made him a generalist in graphic design, which allows him to direct and coordinate interdisciplinary work teams to tackle projects of various scales.

Enthusiast of wooden industrial design, pinhole cameras and bike rides.